Neutralizing Radicalism Allegations for Nussa: The MovieThis press release was drafted to mitigate allegations of radicalism surrounding Nussa: The Movie by providing a formal rebuttal and clarifying the film’s professional, independent production background. Targeted at mainstream media and potential audiences, the narrative strategically shifts the focus from ideological controversy to the #MeroketBersamaNussa campaign. The primary objective was to neutralize negative sentiment and restore brand reputation by highlighting the film’s educational values and planned community engagement programs.

Emergency Health Protocol for Batik Air in Suspected Swine Flu Case [dummy]This press release was drafted to manage a public health crisis following a swine flu scare on the Singapore–Denpasar route. Targeting air travelers and health authorities, the narrative focuses on Batik Air’s commitment to safety through the immediate isolation and screening of 55 passengers. By providing clear technical details on medical procedures and aligning with government health protocols, the objective was to maintain corporate accountability and prevent public panic while ensuring operational transparency during a high-stakes emergency.

Crisis Response Statement on Student Orientation Bullying Case [dummy]This official statement was developed as a formal response to reported bullying during the 2025 student orientation at Airlangga University. Targeting the student body, the victims' families, and the general public, the narrative prioritizes institutional accountability through a formal apology and the activation of the Satgas PPKPT. The primary objective was to mitigate reputational damage and restore public trust by detailing the university's investigative steps, victim support measures, and commitment to comprehensive evaluation to ensure a safe academic environment.

Response to Allegations of Sexual Harassment [dummy]This official statement was drafted as an institutional response to social media reports regarding alleged sexual harassment involving a faculty member at Pamulang University. Targeted at the university's students, faculty, and the general public—including relevant stakeholders like PT KAI—the narrative prioritizes a survivor-centered approach and institutional accountability. The primary objective was to mitigate reputational damage and address public safety concerns by outlining the university's formal investigation process, the involvement of the Task Force for the Prevention and Handling of Violence (Satgas PPKPT), and the commitment to providing psychological support and privacy protection for the victim.

Institutional Article on UNAIR PR Workshop ProgramThis news piece was written to document and promote a professional skill-building workshop organized by the UNAIR Public Relations and Protocol Centre (PHMP). Targeted at the university community and prospective interns, the narrative highlights the institution's role as a facilitator of collaborative learning by featuring industry experts from media and photojournalism. The primary objective was to strengthen the university's internal branding as a hub for talent development while showcasing the practical integration of modern communication trends, such as AI in journalism and professional photography ethics.

Public Relations News: Promoting Sustainable Mobility at Airlangga University [dummy]This news article highlights the strategic role of the Bus Flash (Fast Local Area Shuttle) in facilitating student mobility across Airlangga University’s scattered campus locations. Targeted at the university's internal stakeholders and students, the narrative emphasizes the service's accessibility, efficiency, and direct benefits for daily academic activities. The primary objective was to showcase the university’s commitment to student welfare and sustainable campus infrastructure, positioning the shuttle service as both a cost-effective solution for students and a contribution to reducing the institution's carbon footprint.

Public Relations News: Educational Visit and Journalism Workshop for KOMA UNAIRThis news article documents a collaborative study visit between the Junior Journalist Crew of SMP Progresif Bumi Shalawat and Klub KOMA Airlangga University. Targeting the academic community and student organizations, the narrative highlights the transition from journalistic theory to hands-on practice, such as news writing and interviewing. The primary objective was to showcase the organization’s role in community outreach and knowledge sharing, while positioning Klub KOMA as an accessible and supportive hub for aspiring young journalists.

Transforming KAI into an Experience-Based Brand [Collaboration work]This campaign pitch, titled "KAI Journey Routes," was developed to transition PT Kereta Api Indonesia (KAI) from a conventional transportation provider into a comprehensive travel experience brand. Targeted at international tourists and domestic millennials, the narrative proposes an integrated branding strategy that packages train routes as curated tourism products, complete with bilingual guides, local SME involvement, and digital integration via the "Access by KAI" app. The primary objective was to demonstrate a cross-departmental operational framework, involving KAI Wisata and Digital Marketing, to increase brand engagement through pilot open-trip programs and the launch of global communication channels, ultimately positioning KAI as a key driver of the national tourism ecosystem.

Public Service Campaigns for Student Well-being [Academic Assignment Based on Case Study]This planning sheet outlines two strategic social campaigns for the Airlangga University Help Centre, focused on addressing modern mental health challenges such as social comparison and academic burnout. Targeted at university students aged 18–24, the narrative transitions from identifying digital-era anxieties to proposing actionable solutions through self-acceptance and institutional support. The primary objective was to provide a structured framework for high-impact visual content—including Instagram reels and public service advertisements—designed to lower the stigma around seeking help while promoting a healthier, more personalized definition of success within the competitive academic environment.

Social Campaign Script: Advancing Urban Equality in Surabaya [Academic Assignment Based on Case Study]This digital campaign script was developed for a candidate from Partai Sejahtera Bersama to address socio-economic disparities within Surabaya. Targeted at young voters and residents in marginalized districts, the narrative utilizes the personal perspective of a local protagonist to contrast the city's modern developments with overlooked residential areas. The primary objective was to position the candidate as a champion for equitable urban policy, using emotional storytelling to drive civic engagement and encourage the audience to support the party’s mission for standardized public welfare and infrastructure across all sectors of the city.

Strategic Brand Positioning for "Nussa: The Movie" (Collaboration work)This campaign pitch provides a comprehensive messaging framework designed to broaden the appeal of Nussa: The Movie beyond its initial niche. Targeted at modern Indonesian families, educators, and the national creative industry, the proposal strategically rebrands the film through four key value propositions: core family entertainment, universal moral education, national pride in high-quality local animation, and inclusive representation of disability. By shifting the narrative from a purely religious context to a more holistic "edu-moral" and inclusive standpoint, the primary objective was to neutralize controversy and position the film as a high-standard creative benchmark that fosters empathy, family bonding, and cultural pride.